More than 200 pairs of pyjamas were distributed to East Coast tamariki yesterday thanks to a joint effort by The PJ Project and Wairūrū Marae.

The collaboration came about after The PJ Project approached the marae through community connections about the potential to spread some warmth down the coast.

Wairūrū Marae Pou Whakahaere Anita Stirling said the response was an instant “yes”.

“We know firsthand how tough winters can be for some whānau, and this kaupapa aligns perfectly with our values.

“From there, it was simply about creating a plan to ensure these pyjamas reach the families who need them most.”

There were 240 pairs of brand-new pyjamas delivered to the marae in Raukokore at the weekend which were then distributed across a four-hour period yesterday.

All but one box – about 20 pairs of PJs – were collected by local whānau for tamariki of all ages, from babies through to teenagers.

The final box was taken to the Apanui Justice Hub to be distributed through their networks.

“We’re focusing on whānau who are doing it tough, but we also see this as a way to uplift and tautoko all whānau, so no child misses out simply because they’re not ‘in crisis,” Ms Stirling said.

“It’s about aroha, not judgment.”

Ms Stirling said there was a huge need in the community for warm pyjamas, as warm clothing was often one of the essentials to fall off the list when whānau juggle bills, kai and petrol amid the rising cost of living.

“A warm pair of pyjamas can make a big difference in how well our mokopuna sleep, stay healthy, and feel cared for. It’s one small gesture with a significant ripple effect regarding well-being.”

She said it meant a lot to receive the support of The PJ Project.

“Their care and commitment to the well-being of our whānau are clear through their actions, not just words, and we’re deeply grateful. Their generosity lifts some pressure off our families and brings comfort, mana, and hope.”

Ms Stirling said the 240 pairs of pyjamas would absolutely make a difference in the community, but twice the amount could be distributed and still not meet the full need.

She saw the initiative as opening the door for wider conversations about winter support, including power, heating, kai and housing.

“We see this not as a one-off gift, but as a powerful starting point for change.

“Winter can be a harsh season, especially for isolated and rural whānau, but initiatives like this bring genuine warmth physically, emotionally and spiritually.

“When people know they’re seen and cared for, it uplifts the whole community. Ngā mihi nui ki te PJ Project,” she said.

“You’ve wrapped our mokopuna in more than just pyjamas; they’re being wrapped in love.”