AN app that will make shopping easier for farmers has been developed by Farmlands.

FarmlandsPRO has been developed to provide a personalised order-management experience for farmers, letting them order goods whenever it suits them.

Farmlands chief executive Tanya Houghton said “farming doesn’t line up with normal business hours”.

“Our customers need to be able to order rural supplies at a time that meets their business needs – not ours,” she said.

“Everything from full order histories, through to existing contracts and discounted supplies, is now at your fingertips.”

Several hundred farmers and growers who started using the pre-launch version of FarmlandsPRO have already benefitted from greater control of their essential rural supplies.